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01812nam a2200469 i 4500 |
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EBC1471798 |
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MiAaPQ |
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20200520144314.0 |
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131109s2014 nju o 001 0 eng d |
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|z 9781118801154
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|a 9781118808429
|q (electronic bk.)
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|a 9781118808399
|q (electronic bk.)
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|a (MiAaPQ)EBC1471798
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|a (Au-PeEL)EBL1471798
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|a (CaPaEBR)ebr10784795
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|a (CaONFJC)MIL556704
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|a (OCoLC)853618805
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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|a HF5823
|b .J298 2014
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|a 659.1
|2 23
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|a Jaffe, Joseph.
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|a Z.E.R.O. :
|b zero paid media as the new marketing model /
|c Joseph Jaffe, Maarten Albarda.
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|a Hoboken, New Jersey :
|b John Wiley and Sons,
|c 2014.
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264 |
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|c 2014
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300 |
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|a 1 online resource (290 pages)
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336 |
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|a text
|2 rdacontent
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337 |
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|a computer
|2 rdamedia
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338 |
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|a online resource
|2 rdacarrier
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500 |
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|a Includes index.
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588 |
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|a Description based on print version record.
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590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Advertising.
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650 |
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0 |
|a Marketing
|x Technological innovations.
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650 |
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|a Internet marketing.
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650 |
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0 |
|a Digital media.
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655 |
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4 |
|a Electronic books.
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700 |
1 |
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|a Albarda, Maarten.
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776 |
0 |
8 |
|i Print version:
|a Jaffe, Joseph.
|t Z.E.R.O. : zero paid media as the new marketing model.
|d Hoboken, New Jersey : John Wiley and Sons, c2014
|h xvi, 272 pages
|z 9781118801154
|w 2013027394
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797 |
2 |
|
|a ProQuest (Firm)
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856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1471798
|z Click to View
|