Z.E.R.O. : zero paid media as the new marketing model /

Bibliographic Details
Main Author: Jaffe, Joseph.
Other Authors: Albarda, Maarten.
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley and Sons, 2014.
Subjects:
Online Access:Click to View
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245 1 0 |a Z.E.R.O. :  |b zero paid media as the new marketing model /  |c Joseph Jaffe, Maarten Albarda. 
264 1 |a Hoboken, New Jersey :  |b John Wiley and Sons,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (290 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Marketing  |x Technological innovations. 
650 0 |a Internet marketing. 
650 0 |a Digital media. 
655 4 |a Electronic books. 
700 1 |a Albarda, Maarten. 
776 0 8 |i Print version:  |a Jaffe, Joseph.  |t Z.E.R.O. : zero paid media as the new marketing model.  |d Hoboken, New Jersey : John Wiley and Sons, c2014   |h xvi, 272 pages   |z 9781118801154   |w 2013027394 
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856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1471798  |z Click to View