Z.E.R.O. : zero paid media as the new marketing model /

Bibliographic Details
Main Author: Jaffe, Joseph.
Other Authors: Albarda, Maarten.
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley and Sons, 2014.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:1 online resource (290 pages)
ISBN:9781118808429
9781118808399