Z.E.R.O. : zero paid media as the new marketing model - Jaffe, Joseph; Albarda, Maarten (Hoboken, New Jersey : John Wiley and Sons, 2014)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Marketing -- Technological innovations; Internet marketing; Digital media; Electronic books