International marketing strategy and management /
| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxon [England] :
Routledge,
2013.
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| Series: | Routledge library editions : international business ;
v. 17 |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. The international marketing environment and approaches to opportunity analysis
- pt. 2. Market entry decisions and approaches to international marketing planning
- pt. 3. Developing, implementing and controlling the international marketing mix.