International marketing strategy and management /

Bibliographic Details
Main Author: Gilligan, Colin.
Corporate Author: ProQuest (Firm)
Other Authors: Hird, Martin.
Format: Electronic eBook
Language:English
Published: Oxon [England] : Routledge, 2013.
Series:Routledge library editions : international business ; v. 17
Subjects:
Online Access:Click to View
Description
Item Description:First published in 1986 by Croom Helm.
Physical Description:310 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780203077771 (electronic bk.)