International marketing strategy and management - Gilligan, Colin; Hird, Martin; ProQuest (Firm) (Oxon [England] : Routledge, 2013)
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
First published in 1986 by Croom Helm.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Export marketing; Export marketing -- Case studies; Electronic books