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|z 9780415641135
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|a 9780203077771 (electronic bk.)
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|b .G55 2013
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4 |
|a 658.84
|2 23
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| 100 |
1 |
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|a Gilligan, Colin.
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| 245 |
1 |
0 |
|a International marketing
|h [electronic resource] :
|b strategy and management /
|c Colin Gilligan and Martin Hird.
|
| 260 |
|
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|a Oxon [England] :
|b Routledge,
|c 2013.
|
| 300 |
|
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|a 310 p. :
|b ill.
|
| 490 |
0 |
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|a Routledge library editions : international business ;
|v v. 17
|
| 500 |
|
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|a First published in 1986 by Croom Helm.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Export marketing.
|
| 650 |
|
0 |
|a Export marketing
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Hird, Martin.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1108538
|z Click to View
|
