Market segmentation how to do it and how to profit from it /

Bibliographic Details
Main Author: McDonald, Malcolm.
Corporate Author: ProQuest (Firm)
Other Authors: Dunbar, Ian.
Format: Electronic eBook
Language:English
Published: Chichester : John Wiley & Sons, Ltd., 2012.
Edition:Rev. 4th ed.
Subjects:
Online Access:Click to View
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100 1 |a McDonald, Malcolm. 
245 1 0 |a Market segmentation  |h [electronic resource] :  |b how to do it and how to profit from it /  |c Malcolm McDonald and Ian Dunbar. 
250 |a Rev. 4th ed. 
260 |a Chichester :  |b John Wiley & Sons, Ltd.,  |c 2012. 
300 |a xxi, 490 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Market segmentation. 
655 4 |a Electronic books. 
700 1 |a Dunbar, Ian. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1040905  |z Click to View