Market segmentation how to do it and how to profit from it /

Bibliographic Details
Main Author: McDonald, Malcolm.
Corporate Author: ProQuest (Firm)
Other Authors: Dunbar, Ian.
Format: Electronic eBook
Language:English
Published: Chichester : John Wiley & Sons, Ltd., 2012.
Edition:Rev. 4th ed.
Subjects:
Online Access:Click to View
Description
Physical Description:xxi, 490 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9781118432747 (electronic bk.)