McDonald, M., & Dunbar, I. (2012). Market segmentation: How to do it and how to profit from it (Rev. 4th ed.). Chichester: John Wiley & Sons, Ltd..
Chicago Style CitationMcDonald, Malcolm., and Ian Dunbar. Market Segmentation: How to Do It and How to Profit From It. Rev. 4th ed. Chichester: John Wiley & Sons, Ltd., 2012.
MLA CitationMcDonald, Malcolm., and Ian Dunbar. Market Segmentation: How to Do It and How to Profit From It. Rev. 4th ed. Chichester: John Wiley & Sons, Ltd., 2012.
Warning: These citations may not always be 100% accurate.