Market segmentation how to do it and how to profit from it - McDonald, Malcolm; Dunbar, Ian.; ProQuest (Firm) (Chichester : John Wiley & Sons, Ltd., 2012)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Market segmentation; Electronic books