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| LEADER |
00867cam a2200253 7i4500 |
| 001 |
0000037089 |
| 005 |
20230131090000.0 |
| 007 |
##ta |
| 008 |
221205s2022 eng |
| 020 |
# |
# |
|a 9781398605442
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| 040 |
# |
# |
|a MATR
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| 090 |
0 |
# |
|a B 658.872
|b STE
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| 100 |
1 |
# |
|a Stevens, Mike
|e author
|
| 245 |
1 |
4 |
|a The Direct to Consumer Playbook :
|b The stories and strategies of the brands that wrote the DTC rules
|c Mike Stevens.
|
| 264 |
# |
1 |
|a London
|a New York, NY:
|b Kogan Page Limited,
|c 2022..
|
| 300 |
# |
# |
|a xxii, 202 pages;
|c 30 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
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| 338 |
# |
# |
|a volume
|2 rdacarrier
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| 504 |
# |
# |
|a Includes bibliographical references and index
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| 650 |
# |
0 |
|a Consumers' preferences
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| 650 |
# |
0 |
|a Branding (Marketing)
|
| 650 |
# |
0 |
|a Direct marketing.
|
| 999 |
|
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|a 0000041979
|b Book
|c Book
|e Business Information Centre
|
