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01069cam a2200265 7i4500 |
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20191129090000.0 |
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191129s2019 nju b 001 0 eng |
| 020 |
# |
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|a 9789813275997
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| 040 |
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|a MATR
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| 090 |
0 |
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|a B 658.872095
|b KOT
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| 100 |
1 |
# |
|a Kotler, Philip
|e author
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| 245 |
1 |
0 |
|a Asian Competitors :
|b Marketing for Competitiveness in the Age of Digital Consumers
|c Hermawan Kartajaya, MarkPlus, Inc., Indonesia, Philip Kotler, Northwestern University, USA, Hooi Den Huan, Associate Professor, Nanyang Business School, Nanyang Technological University, Singapore..
|
| 264 |
# |
1 |
|a New Jersey:
|b World Scientific,
|c 2019.
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| 300 |
# |
# |
|a xvi, 328 pages;
|c 26 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
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| 337 |
# |
# |
|a unmediated
|2 rdamedia
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| 338 |
# |
# |
|a volume
|2 rdacarrier
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| 504 |
# |
# |
|a Includes bibliographical references and index
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| 650 |
# |
0 |
|a Marketing --
|z Asia
|
| 650 |
# |
0 |
|a Internet marketing --
|z Asia
|
| 700 |
1 |
# |
|a Kartajaya, Hermawan(
|d 1947-)
|
| 700 |
1 |
# |
|a Hooi, Den Huan
|
| 999 |
|
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|a B000040914
|b Book
|c Book
|e Business Information Centre
|
