Asian Competitors : Marketing for Competitiveness in the Age of Digital Consumers

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Kartajaya, Hermawan( 1947-), Hooi, Den Huan
Format: Book
Language:English
Published: New Jersey: World Scientific, 2019.
Subjects:
Description
Physical Description:xvi, 328 pages; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9789813275997