Kotler, P., Kartajaya, H. 1., & Hooi, D. H. (2019). Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers. New Jersey: World Scientific.
Chicago Style CitationKotler, Philip, Hermawan( 1947-) Kartajaya, and Den Huan Hooi. Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers. New Jersey: World Scientific, 2019.
MLA CitationKotler, Philip, Hermawan( 1947-) Kartajaya, and Den Huan Hooi. Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers. New Jersey: World Scientific, 2019.
Warning: These citations may not always be 100% accurate.