Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times
| Main Author: | Rizomyliotis, Ioannis (Author) |
|---|---|
| Other Authors: | Konstantoulaki, Kleopatra, Kostopoulos, Ioannis |
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland:
Palgrave Macmillan,
2017.
|
| Subjects: |
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