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| LEADER |
01048cam a2200277 7i4500 |
| 001 |
0000034876 |
| 005 |
20180301090000.0 |
| 007 |
##ta |
| 008 |
180301s2017 sz ob 001 0 eng d |
| 020 |
# |
# |
|a 9783319587820
|
| 040 |
# |
# |
|a MATR
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| 090 |
0 |
0 |
|a I 658.804
|b RIZ
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| 100 |
1 |
# |
|a Rizomyliotis, Ioannis
|e author
|
| 245 |
1 |
0 |
|a Business-to-Business Marketing Communications :
|b Value and Efficiency Considerations in Recessionary Times
|c Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
|
| 264 |
# |
1 |
|a Cham, Switzerland:
|b Palgrave Macmillan,
|c 2017.
|
| 300 |
# |
# |
|a xiii,539 pages:
|b illustrations;
|c 25 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
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| 338 |
# |
# |
|a volume
|2 rdacarrier
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| 504 |
# |
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|a Includes bibliographical references and index
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| 650 |
# |
0 |
|a Communication in marketing
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| 650 |
# |
0 |
|a Business --
|x Marketing
|
| 650 |
# |
0 |
|a Industrial marketing
|
| 700 |
1 |
# |
|a Konstantoulaki, Kleopatra
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| 700 |
1 |
# |
|a Kostopoulos, Ioannis
|
| 999 |
|
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|a 0000039987
|b Book
|c International
|e Business Information Centre
|
