Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland:
Palgrave Macmillan,
2017.
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| Subjects: |
| Physical Description: | xiii,539 pages: illustrations; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9783319587820 |