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LEADER |
00657cam a2200229 7i4500 |
001 |
0000032467 |
005 |
20150813090000.0 |
020 |
0 |
0 |
|a 9780749468040
|
090 |
0 |
0 |
|a B 658.827
|b BER
|
100 |
1 |
0 |
|a Bergh, Joeri van den
|
245 |
1 |
0 |
|a How cool brands stay hot :
|b branding to Generation Y.
|
250 |
0 |
0 |
|a 2nd ed..
|
260 |
0 |
0 |
|a London:
|b Kogan Page,
|c 2013.
|
300 |
# |
# |
|a 267 pages.
|
650 |
0 |
0 |
|a Product management
|
650 |
0 |
0 |
|a Consumer behavior
|
650 |
0 |
0 |
|a Young consumers
|
650 |
0 |
0 |
|a Target marketing
|
650 |
0 |
0 |
|a Young adult consumers
|
650 |
0 |
0 |
|a Generation Y
|
700 |
1 |
0 |
|a Behrer, Mattias
|
999 |
|
|
|a B000036359
|b Book
|c Book
|e Business Information Centre
|