Description: How cool brands stay hot :

Bibliographic Details
Main Author:	Bergh, Joeri van den
Other Authors:	Behrer, Mattias
Format:	Book
Published:	London: Kogan Page, 2013.
Edition:	2nd ed..
Subjects:	Product management Consumer behavior Young consumers Target marketing Young adult consumers Generation Y

Description
Physical Description:	267 pages.
ISBN:	9780749468040