APA Citation

Bergh, J. v. d., & Behrer, M. (2013). How cool brands stay hot: Branding to Generation Y (2nd ed.). London: Kogan Page.

Chicago Style Citation

Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. 2nd ed. London: Kogan Page, 2013.

MLA Citation

Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. 2nd ed. London: Kogan Page, 2013.

Warning: These citations may not always be 100% accurate.