Decoding the new consumer mind : how and why we shop and buy.

Bibliographic Details
Main Author: Yarrow, Kit
Format: Book
Published: San Francisco, CA: Jossey-Bass, 2014.
Subjects:
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090 0 0 |a B 339.47019   |b YAR 
100 1 0 |a Yarrow, Kit  
245 1 0 |a Decoding the new consumer mind :   |b how and why we shop and buy. 
260 0 0 |a San Francisco, CA:   |b Jossey-Bass,   |c 2014. 
300 # # |a 214 pages. 
650 0 0 |a Consumers --   |x Psychology  
650 0 0 |a Consumer behavior.  
650 0 0 |a Consumption (Economics) --   |x Psychological aspects  
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