APA Citation

Yarrow, K. (2014). Decoding the new consumer mind: How and why we shop and buy. San Francisco, CA: Jossey-Bass.

Chicago Style Citation

Yarrow, Kit. Decoding the New Consumer Mind: How and Why We Shop and Buy. San Francisco, CA: Jossey-Bass, 2014.

MLA Citation

Yarrow, Kit. Decoding the New Consumer Mind: How and Why We Shop and Buy. San Francisco, CA: Jossey-Bass, 2014.

Warning: These citations may not always be 100% accurate.