Brand management101 : 101lessons from real world marketing.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Singapore:
John Wiley & Sons [Asia],
2007.
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| Subjects: |
| LEADER | 00505cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000019956 | ||
| 005 | 20071127090000.0 | ||
| 020 | 0 | 0 | |a 978-0-470-82229-6 |
| 090 | 0 | 0 | |a B 658.827 |b DHA |
| 100 | 1 | 0 | |a Dhar |
| 245 | 1 | 0 | |a Brand management101 : |b 101lessons from real world marketing. |
| 260 | 0 | 0 | |a Singapore: |b John Wiley & Sons [Asia], |c 2007. |
| 300 | # | # | |a 215 p. |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 650 | 0 | 0 | |a Branding |
| 999 | |a B000021221 |b Book |c Book |e Business Information Centre | ||