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| LEADER |
00686cam a2200205 7i4500 |
| 001 |
0000016590 |
| 005 |
20051208090000.0 |
| 020 |
0 |
0 |
|a 0-471-48590- X
|
| 090 |
0 |
0 |
|a B 658.812
|b PEP
|
| 100 |
1 |
0 |
|a Peppers
|
| 245 |
1 |
0 |
|a Managing customer relationships :
|b a strategic framework.
|
| 260 |
0 |
0 |
|a Hoboken, New Jersey:
|b John Wiley & Sons,
|c 2004.
|
| 300 |
# |
# |
|a 516 p.
|
| 650 |
0 |
0 |
|a Relationship marketing
|
| 650 |
0 |
0 |
|a Consumer relations --
|x Management
|
| 650 |
0 |
0 |
|a Consumers' preferences
|
| 650 |
0 |
0 |
|a Marketing information systems
|
| 650 |
0 |
0 |
|a Information storage and retrieval systems --
|x Marketing
|
| 700 |
1 |
1 |
|a Rogers,
|h Martha
|
| 999 |
|
|
|a B000017862
|b Book
|c Book
|e Business Information Centre
|