APA Citation

Peppers, & Rogers. (2004). Managing customer relationships: A strategic framework. Hoboken, New Jersey: John Wiley & Sons.

Chicago Style Citation

Peppers, and Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken, New Jersey: John Wiley & Sons, 2004.

MLA Citation

Peppers, and Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken, New Jersey: John Wiley & Sons, 2004.

Warning: These citations may not always be 100% accurate.