Description: Managing customer relationships :

Bibliographic Details
Main Author:	Peppers
Other Authors:	Rogers,
Format:	Book
Published:	Hoboken, New Jersey: John Wiley & Sons, 2004.
Subjects:	Relationship marketing Consumer relations -- > Management Consumers' preferences Marketing information systems Information storage and retrieval systems -- > Marketing

Description
Physical Description:	516 p.
ISBN:	0-471-48590- X