Cover Image

Global brand strategy : unlocking brand potential across countries, cultures and markets.

Bibliographic Details
Main Author: Van Gelder
Format: Book
Published: London: Kogan Page, 2003.
Subjects:
Export marketing
Brand name products -- > Marketing
Branding
Brand name products -- > Management
Brand name products -- > Planning
Description
Physical Description:260 p.
ISBN:0-7494-4023-6

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