APA Citation

Van Gelder. (2003). Global brand strategy: Unlocking brand potential across countries, cultures and markets. London: Kogan Page.

Chicago Style Citation

Van Gelder. Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets. London: Kogan Page, 2003.

MLA Citation

Van Gelder. Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets. London: Kogan Page, 2003.

Warning: These citations may not always be 100% accurate.