The Philosophy of Branding : great philosophers think brands.
Main Author: | |
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Format: | Book |
Published: |
London, Sterling Va:
Kogan Page,
2004.
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Subjects: |
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300 | # | # | |a 192 p. |
650 | 0 | 0 | |a Branding |
650 | 0 | 0 | |a Brand name products -- |x Philosophy |
650 | 0 | 0 | |a Product management -- |x Philosophy |
999 | |a B000016426 |b Book |c Book |e Business Information Centre |