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The Philosophy of Branding :
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The Philosophy of Branding : great philosophers think brands.
Bibliographic Details
Main Author:
Braun
Format:
Book
Published:
London, Sterling Va:
Kogan Page,
2004.
Subjects:
Branding
Brand name products --
>
Philosophy
Product management --
>
Philosophy
Holdings
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Description
Physical Description:
192 p.
ISBN:
0-7494-4193-3
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