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|a 0-7494-3797-9
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|a B 658.827
|b LEP
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|a LePla
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|a Brand driven :
|b the route to integrated branding through great leadership.
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|b Kogan Page,
|c 2003.
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|a 334 p.
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|a Leadership
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|a Branding
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|a Brand name products --
|x Management
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|a Davis,
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|a Parker,
|h Lynn M.
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|a B000016354
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|a B000016342
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|e Business Information Centre
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