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Brand driven :
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Brand driven : the route to integrated branding through great leadership.
Bibliographic Details
Main Author:
LePla
Other Authors:
Davis,
,
Parker,
Format:
Book
Published:
London:
Kogan Page,
2003.
Subjects:
Leadership
Branding
Brand name products --
>
Management
Holdings
Description
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Description
Physical Description:
334 p.
ISBN:
0-7494-3797-9
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