Cover Image

Warp-speed branding : the impact of technology on marketing.

Bibliographic Details
Main Author: Winkler
Format: Book
Published: New York: John Wiley & Sons, 1999.
Subjects:
Brand name products -- > Marketing -- > Management
Marketing -- > Technological innovations
High technology -- > Marketing
Branding
Description
Physical Description:227 p.
ISBN:0471295558

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