New marketing imperatives : innovative strategies for today's marketing challenges.

Bibliographic Details
Main Author: Yovovich
Format: Book
Published: Englewood Cliffs: Prentice Hall, 1995.
Subjects:
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245 0 0 |a New marketing imperatives :   |b innovative strategies for today's marketing challenges. 
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300 0 0 |a 248 p.. 
650 0 0 |a Total quality management  
650 0 0 |a Export marketing --   |x Management  
650 0 0 |a Industrial marketing --   |x Management  
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