APA Citation

Yovovich. (1995). New marketing imperatives: Innovative strategies for today's marketing challenges. Englewood Cliffs: Prentice Hall.

Chicago Style Citation

Yovovich. New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges. Englewood Cliffs: Prentice Hall, 1995.

MLA Citation

Yovovich. New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges. Englewood Cliffs: Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.