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New marketing imperatives :
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New marketing imperatives : innovative strategies for today's marketing challenges.
Bibliographic Details
Main Author:
Yovovich
Format:
Book
Published:
Englewood Cliffs:
Prentice Hall,
1995.
Subjects:
Total quality management
Export marketing --
>
Management
Industrial marketing --
>
Management
Holdings
Description
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Description
Physical Description:
248 p..
ISBN:
0-13-311051-6
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