Building brand identity : a strategy for success in a hostile marketplace..
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
John Wiley,
1995.
|
| Subjects: |
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| 020 | 0 | 0 | |a 047104220-X |
| 090 | 0 | 0 | |a B 658.8343 |b UPS |
| 100 | 1 | 0 | |a Upshaw |
| 245 | 0 | 0 | |a Building brand identity : |b a strategy for success in a hostile marketplace.. |
| 260 | 0 | 0 | |a New York: |b John Wiley, |c 1995. |
| 300 | # | # | |a 354 p. |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Branding |
| 999 | |a 0000005944 |b Book |c Open shelf |e Business Information Centre | ||