APA Citation

Upshaw. (1995). Building brand identity: A strategy for success in a hostile marketplace. New York: John Wiley.

Chicago Style Citation

Upshaw. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley, 1995.

MLA Citation

Upshaw. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley, 1995.

Warning: These citations may not always be 100% accurate.