Technobrands : how to create and use "brand identity" to market, advertise & sell technology products

Bibliographic Details
Main Author: Pettis
Format: Book
Published: New York: AMACOM, 1995.
Subjects:
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020 0 0 |a 0814402437  
090 0 0 |a B 620.0068   |b PET 
100 1 0 |a Pettis  
245 0 0 |a Technobrands :   |b how to create and use "brand identity" to market, advertise & sell technology products   |c Chuck Pettis. 
260 0 0 |a New York:   |b AMACOM,   |c 1995. 
300 # # |a 222p. 
650 0 0 |a Brand name products  
650 0 0 |a Technological innovations --   |x Marketing  
650 0 0 |a Branding  
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