Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate...
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| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina http://hdl.handle.net/10986/10582 |