Holdings: Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

Cover Image

QR Code

Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate...

Full description

Bibliographic Details
Main Author:	Obarcanin, Denis
Language:	English
Published:	World Bank, Washington, DC 2012
Subjects:	AWARENESS CAMPAIGN CONSUMER CONSUMER GOODS CONTRIBUTION CURRICULUM EDUCATION CAMPAIGN ENVIRONMENTAL PRACTICES HOUSEHOLD WASTE INFORMATION TECHNOLOGY MARKETING MEDIUM ENTERPRISES PUBLIC AWARENESS PUBLIC GOOD RECYCLING RECYCLING INDUSTRY SCRAP STAKEHOLDERS WASTE WASTE MATERIALS WASTE SEPARATION
Online Access:	http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina http://hdl.handle.net/10986/10582

Internet

http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina
http://hdl.handle.net/10986/10582