Description: Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

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Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate...

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Bibliographic Details
Main Author:	Obarcanin, Denis
Language:	English
Published:	World Bank, Washington, DC 2012
Subjects:	AWARENESS CAMPAIGN CONSUMER CONSUMER GOODS CONTRIBUTION CURRICULUM EDUCATION CAMPAIGN ENVIRONMENTAL PRACTICES HOUSEHOLD WASTE INFORMATION TECHNOLOGY MARKETING MEDIUM ENTERPRISES PUBLIC AWARENESS PUBLIC GOOD RECYCLING RECYCLING INDUSTRY SCRAP STAKEHOLDERS WASTE WASTE MATERIALS WASTE SEPARATION
Online Access:	http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina http://hdl.handle.net/10986/10582

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Summary:	This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate to educating the wider public on the availability of a new public good or service - e.g., alternative dispute resolution, household recycling, etc. The question posed in the title of this paper is of particular significance for those operating in challenging environments where the marketing and advertising industry is still in its infancy.