Consumer Perception of Selecting Brand: A Comparative Study between Pepsi Cola and Mojo Cola

Consumers are so much conscious and sensitive in case of selecting brand .This study investigates the impact of consumer’s perception in selecting beverage products between Pepsi cola & Mojo cola. A survey was conducted by a significant number of respondents from the Pabna University of Scie...

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Bibliographic Details
Main Authors: Hossain, Md. Kamal, Kumar, Subrata, Rahman, Mohammad Ataur
Format: PDF Document
Language:eng
Published: i-Proclaim 2016
Subjects:
Online Access:https://i-proclaim.my/journals/index.php/gdeb/article/view/128