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01449nam a2200373Ia 4500 |
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EBC996726 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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110210s2012 cau sb 000 0 eng d |
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|z 2011006041
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|z 9781412995146 (pbk. : acid-free paper)
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|z 9781452263915
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|a (MiAaPQ)EBC996726
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|a (Au-PeEL)EBL996726
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|a (CaPaEBR)ebr10582211
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|a (CaONFJC)MIL661948
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|a (OCoLC)809772476
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415
|b .S228 2012
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|a 174/.4
|2 22
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| 245 |
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|a Sage brief guide to marketing ethics
|h [electronic resource].
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| 246 |
3 |
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|a Marketing ethics
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| 260 |
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|a Los Angeles :
|b SAGE,
|c c2012.
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| 300 |
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|a viii, 218 p.
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| 500 |
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|a "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
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| 504 |
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|a Includes bibliographical references.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Marketing
|x Moral and ethical aspects.
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| 650 |
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|a Business ethics.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=996726
|z Click to View
|
