Sage brief guide to marketing ethics
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
c2012.
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| Subjects: | |
| Online Access: | Click to View |
| Item Description: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
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| Physical Description: | viii, 218 p. |
| Bibliography: | Includes bibliographical references. |