Sage brief guide to marketing ethics - ProQuest (Firm) (Los Angeles : SAGE, 2012)
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Moral and ethical aspects; Business ethics; Electronic books