The handbook of marketing research uses, misuses, and future advances /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Grover, Rajiv, 1953-, Vriens, Marco.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : Sage Publications, c2006.
Subjects:
Online Access:Click to View
Description
Physical Description:xi, 705 p. : ill.,.
Bibliography:Includes bibliographical references and index.