APA Citation

ProQuest (Firm), Grover, R., & Vriens, M. (2006). The handbook of marketing research: Uses, misuses, and future advances. Thousand Oaks: Sage Publications.

Chicago Style Citation

ProQuest (Firm), Rajiv Grover, and Marco Vriens. The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oaks: Sage Publications, 2006.

MLA Citation

ProQuest (Firm), Rajiv Grover, and Marco Vriens. The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oaks: Sage Publications, 2006.

Warning: These citations may not always be 100% accurate.