The handbook of marketing research uses, misuses, and future advances - Grover, Rajiv, 1953-; Vriens, Marco; ProQuest (Firm) (Thousand Oaks : Sage Publications, 2006)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing research; Electronic books